(in cooperation with the Platform Promotional Products, the Dutch trade organisation for the promotional products industry)

The three-day event proPSI will offer different seminars and will host keynote speakers who are renowned specialists in the promotional product industry.  For the full seminar program during proPSI please click here.

Wednesday, 25^th August 2010, 14.00hrs

Claire Teurlings (strategic director Reggs)

Cradle to cradle in the promotional products industry

The Cradle to Cradle concept shows that we do not have to choose between economical and ecological prosperity. Economy and ecology can reinforce each other. To achieve this we will have to design our products, processes, buildings, cities, etc. more intelligently.

If we do this in accordance with the principles of Cradle to Cradle, production processes will be clean, ecosystems will be integrated in our buildings and cities, products may be completely disassembled into raw materials and consumers will no longer be polluters.

Cradle to Cradle is therefore not only a revolutionary ecological concept but also (and even more so) a totally new business model. The first experiences with the concept within city developments and industry show that the concept is very profitable.

Reggs' (based in Switzerland en The Netherlands) new business concepts are pro-actively developed. "We change the role of a design company; we interact with partners rather than with clients. We care about your organisation, brand and products but also care about our planet, people at the Base-of-Pyramid and the well-being of people."