Visitors entrance policy
Entrance to proPSI is exclusively for persons directly engaged in supplying and/or distributing products and services in the promotional products industry.
Program 2010
Seminar Program - proPSI 2010
---------------------------------------------------------------------------------------------------------------------
"BrainSells®"
Erwin Oskam will teach you to let your brain sell!
| Date | Time | Keynote Speaker |
| Wednesday August 25th | 11:00 | Erwin Oskam |
| About Erwin Oskam Erwin Oskam is a creative/copywriter of the Dutch ad agency Waal aan de Maas Reclamebureau. He talks on doing business with the brain. He invented a completely new method of thinking: BrainSells® . Through his method you will learn to think logical, human, creative and practical. |  |
---------------------------------------------------------------------------------------------------------------------
"Cradle to cradle in the promotional products industry"
The Cradle to Cradle concept shows that we do not have to choose between economical and ecological prosperity.
| Date | Time | Keynote Speaker |
| Wednesday August 25th | 14:00 | Claire Teurlings |
| About The Cradle to Cradle concept Economy and ecology can reinforce each other. To achieve this we will have to design our products, processes, buildings, cities, etc. more intelligently. If we do this in accordance with the principles of Cradle to Cradle, production processes will be clean, ecosystems will be integrated in our buildings and cities, products may be completely disassembled into raw materials and consumers will no longer be polluters. Cradle to Cradle is therefore not only a revolutionary ecological concept but also (and even more so) a totally new business model. The first experiences with the concept within city developments and industry show that the concept is very profitable. Reggs’ (based in Switzerland en The Netherlands) new business concepts are pro-actively developed. “We change the role of a design company; we interact with partners rather than with clients. We care about your organisation, brand and products but also care about our planet, people at the Base-of-Pyramid and the well-being of people.” |  |
---------------------------------------------------------------------------------------------------------------------
"The future of promotional clothing. Secrets to radically growing your apparel sales"
In a landmark study in 2008, promotional textiles consistently ranked tops in terms of effectiveness in advertising, satisfaction among recipients and popularity among promotional distributors. Many industry associations (ASI /PSI) have long reported that of all the categories of promotional merchandise – bags, watches, pens, ceramics, etc – top of the list are ‘wearables’, representing almost 40% of total promotional industry sales.
Promotional Apparel – including work wear, corporate apparel and promotional textiles – are an essential weapon in the promotional distributors war chest. Yet many promotional agencies aren’t even aware of many of the newest developments in this rapidly changing field. 10 years ago, there were 4 or 5 major brands, most of which offered a handful of T-shirts, polo’s and sweatshirts. Today over 50 EU brands compete with a product range that has exploded – one recent study found over 300 styles of T-shirts alone among European leading brands.
And when it comes to embellishment – decorating with logos and images – the changes and developments are equally profound. It is possible today, to present corporate images on textiles that were not even imagined at the turn of this century!
| Date | Time | Keynote Speaker |
| Thursday August 26th | 11:00 | John Lynch |
About John Lynch John Lynch will open up this exciting world to the attendees of the proPSI. |  |
---------------------------------------------------------------------------------------------------------------------
"All about patents and intellectual property in the field of promotional products"
Legal expert Alexander Singewald will tell you all you need to know about patents and intellectual property.
| Date | Time | Keynote Speaker |
| Thursday August 26th | 14:00 | Alexander Singewald |
About Singewald Consultants Group BV |  |
---------------------------------------------------------------------------------------------------------------------
"Who buys merchandise and why?"
Gordon Glenister shares 21 great ideas to help you get closer to your customers and win more business.
| Date | Time | Keynote Speaker |
| Thursday August 26th | 15:00 | Gordon Glenister |
About Gordon Glenister |  |
